At this craft bakery in Eindhoven we have come for years. Love and passion for baking is immediately noticeable when you come in here and see, smell and taste the bread! The craftsmanship for baking bread has been passed through this family business for five generations.
From this near it is beautiful to notice how concentrated the two bakers are working in the middle of the night. It is a continuous process where the space is used very flexibly to create a new workplace for the every different products that they are working on in that moment.
You immediately feel that it’s important to play all the way together. The process can hardly be disturbed and continues until the early morning.
Unfamiliar territory is about living in a world where we are increasingly used to getting in touch with a final product. We are estranged from touching raw materials needed in the manufacture of a product.
My goal is to show in a series of images what kind of unknown environments produce these products and how much energy and manpower is needed for the production. As a spectator, one can become more aware by making the unknown acquaintance. This may make you more savvy, less reckless, less generalizing and can help you make more sustainable choices.
These images are just the beginning of a long journey to unknown workplaces. My thanks to all participating companies, which I was welcome to photograph, is very big. Thanks to them, I can introduce others to these unknown places and the work that takes place here.